【精选特辑】197、ZARA丑化中国人?

Cora CI会议口译 2019-07-12

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音频分为两部分,前半段中文,后半段英文,中间有5秒停顿。本材料可用于脑记复述、笔记交传或进行同传,翻完之后可参考Cora的英语翻译。

难度:medium

欢迎大家在留言区给出自己认为的难度。

时长:6'18"

正文开始于1'01"处,译文开始于7'25"处。初学者建议在4‘20“处停顿,分两次完成。

词汇

freckle, backlash, uglify, retouch, esthetic, whimsical, complexion, pore, blemish, runway, accentuate

讲解
  • ZARA:西班牙Inditex集团旗下子公司,是深受全球时尚青年喜爱的服装零售品牌。2019年2月15日,ZARA在微博发布新彩妆产品宣传,其中中国模特李静雯满脸雀斑的照片引发争议。针对此事,ZARA回应表示,没有刻意丑化亚洲女性,模特是西班牙总部选的,只是审美观不同,而且照片是自然状态下拍摄,完全没有PS 。

ZARA

  • D&G;:杜嘉班纳(Dolce & Gabbana),意大利奢侈品牌。2018年11月21日,D&G;在上海举办品牌大秀,却被曝出其设计师在社交网站上发布涉嫌辱华的言论,引发争议,最终被迫取消上海品牌大秀。事件起因是D&G;日前发布了几条广告宣传片,标题为“起筷吃饭”。广告中筷子被称为“小棍子形状的餐具”,同时,片中旁白所用的“中式发音”、傲慢的语气以及模特用筷子的奇怪姿势,均被质疑存在歧视中国传统文化的嫌疑。事后,杜嘉班纳创始人之一、设计师斯蒂芬诺·嘉班纳(Stefano Gabbana)甚至在和网友争辩过程中,恼羞成怒、大骂出口、公然辱华。

  • on edge:烦躁敏感、紧张不安

  • to say the least:不夸张地讲,至少可以说。

  • do justice to:充分展现...的最佳状态,充分发挥...的价值。

  • makeup tutorial:美妆教程。在各大视频网站、社交媒体上,会有很多美妆达人录制视频、拍摄图片,教学化妆技巧。

NikkieTutorials

  • it is safe to say:可以肯定地说

  • blow up:(争吵、辩论、麻烦等)发生

  • set... apart from:使...与众不同、脱颖而出。

错误
  • the way she look, looked

笔记

讲稿

Recently, a makeup campaign for ZARA has caused a lot of controversies. So, what happened? Well, ZARA has just launched a new line of cosmetics that acclaims are designed specifically for Asian women. But the problem is the ad campaign features a freckle-faced Chinese model, and freckles obviously are not believed to be beautiful in China. Plus, just a few months ago, D&G; released a video that Chinese people find very culturally inappropriate, to say the east. So, the Chinese, generally speaking, were still a bit of on edge about any potential attempts a foreign company has to humiliate China. That’s why ZARA received a huge backlash right after it released its campaign.

 

Many people said that ZARA was trying to uglify the Chinese like D&G; did. ZARA responded by saying that the photo of the Chinese model is not retouched, that’s why it looked so natural, and probably a bit too natural for some people. Plus, people simply have different esthetics in Spain, and ZARA by the way is a Spanish fashion brand. What the company means is that it’s actually trying to do justice to what it believes to be beautiful Asian women.

 

And I think ZARA does have a point here, because anyone who has watched any makeup tutorials on YouTube will know that Westerners like freckles. Some of them even add freckles to their face if they don’t have any, because they think freckles make them look cute and whimsical. Of course this kind of makeup doesn’t look good on everyone. But I think it’s safe to say that ZARA wasn’t really trying to uglify the Chinese. But still some people don’t buy it, they say that: “well, let’s say that ZARA wasn’t trying to humiliate China, but one thing is for sure, and that is not many Asian women have that many freckles”. So, ZARA has simply chosen the wrong face for a makeup campaign targeting Asian women, because it’s not representative enough.

 

Well, this version might sound more reasonable, but what does a regular model usually look like in the ad campaigns that we are all used to? Well, the model usually has really wide European-style double eyelids, the complexion is usually as white as toilet paper and a model will never have any blemishes on her face, not even a pore, not even a hair. Is that what these people call representative? How many Asian women do they think actually look like that?

 

And after this whole thing blew up, the model featured in the ad campaign also voiced her thoughts. She said growing up she had to deal with a lot of insecurities because of the way she looked, and she used to be made fun of at school. That’s why she had to use makeups to cover her freckles. But after she became a model and started to work in different countries, her freckles actually set her apart from her peers. She even got booked for many runways and photo shoots because of her freckles. I think it’s such a pity that her unique look is so well-respected in other countries, but the poor model was bullied by people from her own country.

 

And I’ve seen the photos myself. When I saw the pictures, I saw a beautiful girl with great bone structure and glowing skin, that’s it. Even though it is a makeup campaign, we can tell from the pictures that she wasn’t wearing too much makeup, but still she looks beautiful. And I think this is what everyday makeup should look like. It’s supposed to accentuate our features and make ourselves be better versions of ourselves. It’s not supposed to be like special makeup that covers our features that turns ourselves into a different person. Makeups are supposed to empower women, make them feel more beautiful, more confident and enable them to face up to whatever they are dealing with in their hard lives.

 

But these days, people are just so used to the perfect face promoted by ad campaigns and commercials that they can’t even bare to see a natural beauty. But the thing is no one is perfect, not even the models if their photos haven’t been photoshopped. If these people are simply holding themselves to the unrealistic standard and use perfection to motivate themselves to work ever harder, then I think it’s fine. But none of us should ever hold others to these perfect and yet fake standards, and none of us should ever use perfection as an excuse to hurt others simply for being who they really are. 


Thank you.

女性话题

【中英交传】137、Cora谈《创造101》

【英中同传】130、美国前总统谈性虐

【中英交传】119、社交媒体对女权主义的推动

【英中同传】110、女性就该生儿育女?

【中英交传】95、刘亦菲打破好莱坞“洗白

【英中同传】91、绯闻女孩谈儿童色情

【中英交传】86、二孩政策:孩子也能跟妈姓

【中英交传】85、冷冻卵子

【中英交传】71、比基尼&美军核试验

【中英交传】60、印度沦为“强奸之国”

【中英交传】49、大码模特,挑战传统审美?

【中英交传】43、中国整容乱象

【中英交传】33、慰安妇被制成表情包

【英中交传】30、艾玛·沃特森谈男女平等

长文链接

【CI毕业考】两年厚积,三天薄发(上)

【CI毕业考】两年厚积,三天薄发(下)

【CI中期考】淘汰制,是否如传说般可怕?

【CI入学考】中国最难口译入学考

【Cora】我的口语学习经历(一年级)

【Cora】和大家说一点心里话

【Q&A;】第一波粉丝十问解答

【Q&A;】第二波粉丝十问解答



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